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Your nose is incredibly powerful. By simply breathing through your nose (vs. mouth):
- You get more oxygen into your body (18% more on average)
- You facilitate the production of nitric oxide, which increases blood flow and oxygen delivery to the tissues
- You filter and humidify the air which maintains the health of your immune system
So why do we only think about our nose when it's clogged, runny, or when something smells bad?!
Why isn’t there an everyday product with clean and simple ingredients that you can use to support nasal breathing, help you feel refreshed, and that doesn’t remind you of being sick?
Stale Market
The global inhalation and nasal spray industry is estimated to be at $30+ billion. It's an old, boring, and sleepy category that hasn't seen innovation in years and is being dominated by legacy brands.
Oh, and most of the ingredients in these older products include harsh chemicals and drugs (ie. levmetamfetamine, propylhexedrine, and oxymetazoline).
Let's exhale that stale air and try something new.
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That’s where BoomBoom comes in:
- We are the daily-use nasal stick to help people breathe better and feel refreshed - it’s not just for when you’re sick!
- We are the nasal stick that has multiple flavors/scents - each of our sticks contains a proprietary blend of essential oils + menthol that are perfectly formulated for your nasal passages.
- Trying BoomBoom for the first time is an experience. Most people are surprised and delighted by the invigorating cooling vapors and how much it can help with congestion.
- FUN FACT: Your sense of smell is tied to memory! We have a growing list of customers reporting back how they’ve incorporated their BoomBoom stick into a daily routine to encourage nasal breathing so they can feel their best (athletes, professionals, Uber drivers, students, airplane passengers, medical providers, concert goers... and the list goes on).
Clean and simple ingredients are at the foundation of our business and principles. We believe in the power of plants and essential oils. We believe in living mindfully and harnessing the benefits of nasal breathing to feel our best.
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BoomBoom’s Bright Future
We’ve been head down creating an entirely new category and educating consumers for 10 years and the market's nasal breathing awareness has never been higher.
Look no further than the New York Times bestseller "Breath" by James Nestor, where he delves into the new science behind nasal breathing and its profound benefits.
It's also worth mentioning the recent popularity of using mouth tape during sleep (big fans here at BoomBoom). This simple, yet highly effective tool, encourages nasal breathing while sleeping, transforming people's rest and wellbeing.
Our aspiration for BoomBoom is to emerge as the next prominent everyday carry item, serving as both an advocate for and a constant reminder of nasal breathing.
Think lip balm, gum, mints, or eye drops… but for your nose! We're on a mission to ensure BoomBoom finds a place in every retail store and drive our business forward towards this objective every day.
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Our Breath-Taking Story
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Growing up, our CEO John was a mouth breather. Literally.
John suffered from allergies and nasal drip in his youth. After a basketball injury to the face, he finally underwent nasal surgery for a deviated septum to breathe better. However, after years of habitual mouth breathing, the switch to nasal breathing wasn’t as automatic as he expected.
After trying a nasal stick for the first time, he was completely shocked by how it stimulated his neglected nasal passages and opened up his airway. To his surprise, the cooling and refreshing vapors made him feel more alert and present.
John was thrilled to introduce this product to his community. He collaborated with US scientists to develop an enhanced, safer, and more powerful version, BoomBoom, which he presented on Shark Tank in 2018.
With support from our team and incredibly loyal customers, BoomBoom is now the #1 reviewed nasal stick on Amazon and sold in ~13,000 retail doors across the US!
What our customers are saying:
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BoomBoom is an amazing tool that gets people to think about this “new concept” of nasal breathing in a unique way and encourages a daily routine.
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